Large-scale event in support of reading, which participants were given a million free copies of books, book trade, and stimulated.
The new action on a national scale, which was first held this year in early March, was conceived as a sort of extension of the tradition of celebrating the ... In the United Kingdom and Republic of Ireland to this day in 1998 marked the first Thursday of March and involves the holding of traditional stocks, including, for example, the well-known practice of distributing students book vouchers, which allow you to buy any book from a specially selected range of just over 1 pound. ... According to the author's idea of the event, the head of the publishing house Canongate, Jamie Byng (Jamie Byng), the most effective way to stimulate sales of the book - give it to people, and thus encourage ...
Under the plan, representatives of the country's book industry back in the fall away hundreds of books, which, in their opinion, would be worth to draw the attention of readers. After that, a special committee, which included representatives of the book industry, librarians and writers (for example, noted Stephen Fry ), selected 25 books for the final list. It includes works by authors such as Remarque, Marquez, Alan Bennett, Margaret Atwood, John le Carre, Muriel Spark and other. In December, the site of WBN were recorded by volunteers who want to become the project - those required 20,000. For the shares have been allocated 40,000 copies of each book, and a volunteer received 48 copies that he could distribute at their discretion. The remaining specimens were collected to distribute the organizers of the event - in hospitals, prisons and other institutions, which hindered access to books.
Media were enthusiastic about the new initiative, and for several months preparing detailed coverage. ... Some members of the book industry felt that the economic downturn is quite unwise to engage in this kind of charity. However, the event was still providing support to the majority of publishers, booksellers and industry associations including the Association of Publishers (Publishers Association), Association of Booksellers (Booksellers Association), Independent Publishers Guild (Independent Publishers Guild) and other.
According to the magazine The Bookseller, it is already clear that the ... According to the data service Nielsen BookScan, the average sales of these books have grown by 81% over the past two weeks ( early to mid March) and by 121 % - last month. Compared to the same period last year, sales grew by an average of 185%.
Jamie Byng hopes that the project will expand, and possibly dozens of other countries in the coming years will be carried out similar activities.
source.
No comments:
Post a Comment